{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brand names drive exposure with social networks marketing, star collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't transformed a lot in years; it does not have TikTok, and does not give stars totally free